“A powerful look, a large shoulders, a strong silhouette, dark tones combined with shinysurfaces and the concept behind.”
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CONCEPT.
Symmetric strategy is based on the relationship between computer, hi-tech world and a human being. The collection respond to a growing social problem – people became addicted to the internet and computers replacing reality by virtual life.
The collection is balancing the conflict between deeply individual and personal human approach and cold, precise, and sharp computer processes. To find a proportion between those contradicted approaches I have created mathematical equations, which generated sequences of variables. The mirrored variables were inspirations for the silhouettes of the collection, which creates a hybrid between human and machine.
The collection is avant-garde in its structure and new approach, while preserving at the same time fully usable and commercial character. The look of the collection is digitally converted, with straight, architectural cut, a digital transformation creates more sculptural look, against organic women’s body.
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Ideal customer.
She is a strong and fashion forward, open for new ideas, brave to break the barriers. She is usually in her 30’s, but it is more about the state of mind than the age itself. Professional, work in the creative industry, lives in NY, London, Paris, and Tokyo. She likes to be sexy, but with a dark and edgy twist. She likes to wear dresses, skirts, shorts, fitted jackets, and tops, but also jumpsuit fits her for a special occasions. She would choose an upcoming designer with fresh look, rather than expensive garment from a top fashion houses. She likes going out with her friends to posh places, where she likes to bring attention, and is not afraid to present strong statement.
She is flirtatious, but unavailable, sexy but not porn, like a feeder which just slightly touches the surface.
